Winning by Design

The SPICED briefing

You are the salesperson or account manager here, not the customer. Breakout 1 lasts 12 minutes. Pick a real customer you just spoke with or are prepping to call. Paste the prompt and your AI assistant interviews you first, three quick questions one at a time, then builds the SPICED briefing from your answers. The debrief question that matters is simple: which parts did the customer actually say, and which parts did you assume.

Why this matters

SPICED is a photograph, not a form. Each conversation captures a moment. It evolves. You do not restart discovery every call, you revisit. This prompt is designed to build the briefing and force the group to separate customer validated evidence from seller assumption.

12 minutes
Outcome: briefing you can read back
Focus: validated versus assumed
Proprietary and confidential. For the Flight Centre Travel Group SPICED workshop only.