Winning by Design

The SPICED briefing

Breakout 1 lasts 12 minutes. Groups of three or four pick a real opportunity, ongoing or closed won, and use your AI assistant to turn scattered notes into a readable SPICED briefing. The debrief question that matters is simple: which parts did the customer actually say, and which parts did you assume.

Why this matters

SPICED is a photograph, not a form. Each conversation captures a moment. It evolves. You do not restart discovery every call, you revisit. This prompt is designed to build the briefing and force the group to separate customer validated evidence from seller assumption.

12 minutes
Outcome: briefing you can read back
Focus: validated versus assumed
Pick a brand

Pick your brand to begin. The prompt and sample output appear once a valid scenario is selected.

Mixed room setup

Pick your brand to begin

Use the switcher above, choose the opportunity your group will work on, then copy the prompt into your AI assistant. The page stays in this neutral state if the URL has no ?brand= value or an unknown one.

Proprietary and confidential. For the Flight Centre Travel Group SPICED workshop only.